UKM Goes to Online: Etnocentrism and Brand Image of Purchase Decisions with Customer Satisfaction as Intervening (Cimahi City Sibori Batik Case Study)
نویسندگان
چکیده
This study aims to determine the effect of ethnocentrism and brand image on purchasing decisions with customer satisfaction as an intervening variable. Design / methodology approach: research is a type explanatory technique used in this path analysis using SPSS 25 software. The primary data are questionnaires interviews 100 respondents incidental techniques. Findings: results concluded that influence through variables. And simultaneously it also shows consumer decisions. variable has greater than
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ژورنال
عنوان ژورنال: Turkish Journal of Computer and Mathematics Education
سال: 2021
ISSN: ['1309-4653']
DOI: https://doi.org/10.17762/turcomat.v12i4.571